CARA A. BROWN, MBA

CLARITY™ is a practical decision framework designed to help people think more rigorously about business ideas before committing time, money, or credibility.

It does not attempt to replace formal business education or years of experience. Instead, it provides a structured way to interrogate ideas early—surfacing risks, constraints, and misalignments that commonly cause failure long before execution begins.

CLARITY™ is the foundational decision framework underlying all of my strategy and service design work. It is the scaffolding used to validate ideas, de-risk initiatives, and establish whether something is genuinely worth doing—under real-world constraints.

What This Is

• A practical framework for thinking about business ideas differently

• A structured way to evaluate desirability, feasibility, viability, and fit

• A tool for improving early decision-making under uncertainty

• A starting point for building stronger business judgment over time

What This Is Not

• An MBA in a box

• A complete business education

• A startup accelerator

• A guarantee of success

Why That Matters

You cannot teach deep business judgment in a single course.
But you can change how people approach decisions early—and better early decisions compound.

CLARITY™ is designed to interrupt common failure patterns before execution ever begins.