Better Flyers.
By the People Who Make Them.
Flyer Flyers is an in-person workshop that teaches non-designers the visual language behind effective collateral — so the work they're already doing becomes clearer, more consistent, and actually worth reading.
Download the overview →Everyone was making flyers. No one was making good ones.
At nonprofits with lean budgets, collateral design gets delegated to whoever runs the program. The result is a patchwork of Microsoft Word documents — inconsistent fonts, clashing colors, unclear hierarchy — none of it working together, and none of it doing the job it's supposed to do.
At EOYDC, staff were protective of their autonomy. Asking them to stop making their own materials wasn't an option — and it shouldn't have been. The answer wasn't to take design away from them. It was to give them what they needed to do it better.
Flyer Flyers was built for that exact situation: organizations where design ownership is distributed, brand consistency matters, and the people making the work aren't trained designers.
A ready-to-use set of brand-aligned templates, color palettes, and type combinations — so staff can make their own materials without starting from scratch or going off-brand. The toolkit removes the design decisions that trip people up and keeps the guardrails invisible.
A grounding in why design works the way it does — color theory and cognition, the psychology of symbols, how page layout directs attention. When people understand there's a purpose behind design choices, they stop making arbitrary ones. They also stop resisting the system.
A simple, repeatable formula for building effective print collateral — hierarchy, contrast, focal point, call to action. Staff walk through it live with their own content. The goal is a process they can run independently, every time, and get a result that's actually good.
Color is a language that all brains speak. Once you understand that, you stop picking colors you like and start picking colors that work.
Design literacy, not design school.
The session is practical and hands-on. Participants leave with vocabulary, tools, and a process they can use the next time they need to make something.
We start with the real-world impact of fragmented collateral: confused audiences, diluted brand equity, and the hidden cost of materials that no one reads. This reframes design as a communication problem — not an aesthetic preference — and builds the case for a shared standard without feeling like a mandate.
Participants learn how color communicates before a single word is read, how symbols carry meaning across cultures, and how layout creates or destroys comprehension. This isn't art history — it's practical cognition. The goal is fluency, not expertise.
Participants use the three-part toolkit to rebuild one of their own materials in real time, following the flyer recipe step by step. Before and after comparisons make the shift visible and concrete. The recipe becomes something they own — not something they have to remember.
We close with a walkthrough of the full visual asset toolkit — templates, type pairings, color systems, and usage guidelines. Participants leave knowing exactly where to find what they need and how to use it without guesswork. The toolkit is customized to each organization's brand before the session.
What Teams Gain
Staff who understand why design decisions matter — and stop making the ones that undermine their own message.
Design LiteracyCollateral that looks like it came from the same organization — without requiring a designer's involvement every time.
Brand ConsistencyA toolkit and a recipe they own. The quality goes up and stays up — even after the workshop ends.
Lasting CapabilityFlyer Flyers was built as part of a broader service architecture at EOYDC — one that distributed design capability across the organization rather than centralizing it, so the brand could sustain itself at scale.
See New Era →Ready to bring Flyer Flyers to your organization?
Three ways to move forward — pick whichever fits where you are.
Tell me about your team, your current materials, and what you're trying to fix. We'll figure out together whether Flyer Flyers is the right fit and how to customize it for your brand.
Schedule on Calendly Review Request the Full DeckNot ready to talk yet? Email me and I'll send the complete workshop overview within 24 hours — including the session structure, toolkit examples, and what's needed to run it.
Email to Request Ask Send Me a QuestionQuestions about pricing, how the toolkit gets customized for your brand, or whether this works for your specific team? Ask anything — no commitment required.
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